The SEN
Independent property marketing page by David & Audrie Properties, ERA Realty Network Pte Ltd (licence L3002382K). Not the developer’s official website.
At a glance
What is The SEN?
The SEN is a 347-unit, 99-year leasehold condominium of five 10-storey blocks at Jalan Jurong Kechil in Upper Bukit Timah (District 21), near the Beauty World renewal area. Beauty World MRT is about a six-minute bus ride away. Sales began on 15 November 2025, and about 80 units were sold over the launch weekend at an average of S$2,358 psf, according to EdgeProp. At the October 2025 preview, prices started from S$993,900 (S$2,199 psf) for a one-bedroom.
Page updated
- Developer
- Sustained Land, with Ho Lee Group and Greatview Development (SL Capital (8) Pte Ltd)
- Address
- 230 Jalan Jurong Kechil, Singapore 598662
- District
- D21 · RCR
- Tenure
- 99 years
- Total units
- 347
- Blocks
- 5 blocks, 10 storeys
- Expected completion
- 2029 Q2
- Preview / launch
- 15 Nov 2025
- Price from
- $993,900 (as at 31 Oct 2025)
- PSF from
- $2,199 psf (as at 31 Oct 2025)
Highlights
What to know about The SEN
- 01
Near the Beauty World renewal
Close to Beauty World, where an integrated transport hub, Bukit V mall, a new community club and Rail Corridor enhancements are planned or under way, according to EdgeProp.
- 02
Bus to Beauty World MRT
Beauty World MRT on the Downtown Line is about a six-minute bus ride away, according to EdgeProp. There is a bus stop outside the development.
- 03
Bukit Timah Primary within 1 km
Bukit Timah Primary School is within 1 km, according to EdgeProp. Distance does not guarantee a place.
David & Audrie’s take
Our take on The SEN
“A reasonably priced Upper Bukit Timah condo near good schools, but it isn't next to an MRT station, so it suits families who drive or bus more than daily train commuters.”
By David Ho · CEA Reg. No. R027577A
The Sen is a 347-unit, low-rise project of five 10-storey blocks off Jalan Jurong Kechil. It launched at an average of about $2,358 psf, well below most new Rest of Central Region launches, with Bukit Timah Primary within 1 km and Beauty World's renewal nearby.
What it lacks is an MRT station at the door. Hume and Beauty World stations are a long walk away, so most residents will rely on buses or a car. Our view: buy it for the price, the low-rise setting and the schools, and accept that the transport trade-off should keep pricing restrained.
- LLocation
- The Sen suits families who want Bukit Timah greenery at a lower price point. The project sits between Hume and Beauty World stations on the Downtown Line, but neither is a short walk. Review and listing sites put the nearest station at roughly 800 metres to 1.3 km depending on route, and EdgeProp describes Beauty World as about a six-minute bus ride. From Beauty World, the Downtown Line runs to Botanic Gardens, Bugis and the city. Bukit Timah Primary School is within 1 km, and Pei Hwa Presbyterian Primary is expected to fall just outside it. Ngee Ann Polytechnic and the Singapore University of Social Sciences are nearby. The Beauty World area is being renewed under URA's plans, with an integrated transport hub, a new community club, Rail Corridor works and nearby malls such as Bukit V. Bukit Timah Nature Reserve and the Rail Corridor are close by for weekends. What to weigh: without walkable MRT access, the project depends on buses and the car. Resale demand in this pocket has been modest, as the nearby Verdale shows, and buyers will compare it with newer projects closer to Beauty World MRT.
- EEntry price
- Sustained Land, with Ho Lee Group and Greatview Development, paid $278.9 million, or $841 psf ppr, for the De Souza Avenue GLS site in July 2024, according to EdgeProp. That is a relatively low land cost for recent GLS sites. At the preview in October 2025, indicative prices started from $993,900 for a 452 sq ft one-bedroom ($2,199 psf), $1.499 million for a two-bedroom and $1.936 million for a three-bedroom. Over the launch weekend of 15 to 16 November 2025, about 80 units sold at an average of $2,358 psf. EdgeProp's project page shows an average of about $2,354 psf over the past 12 months, with a range of $2,198 to $2,632 psf. For comparison, 8@BT near Beauty World MRT sold at an average of $2,719 psf at its September 2024 launch. Nearby Verdale resales traded at roughly $1,830 to $2,060 psf in 2025, according to Stacked Homes. Our view: around $2,300 to $2,400 psf is a fair level given the transport trade-off. We would be more cautious above $2,500 psf. An 872 sq ft three-bedroom at $2,350 psf is about $2.05 million. Check which stacks remain, as prices vary by block type.
- XExit strategy
- Your likely buyers are families who want to stay near Bukit Timah schools, and upgraders from the Bukit Batok, Bukit Panjang and Clementi areas who want a Bukit Timah address. Tenants may come from Ngee Ann Polytechnic, nearby institutions and families relocating to the area. TOP is expected in 2029, according to EdgeProp, and Stacked Homes estimates Q2 2029. District 21 has seen about 2,800 non-landed homes launched since 2018, so there will be other resale options when you sell. The low-rise, five-block layout and moderate quantum should appeal to families. But resale gains at nearby Verdale have been muted, and three-bedroom units have held value better than smaller ones, according to Stacked Homes. Choose units with green or open views, family-friendly layouts and quiet facings. Avoid units facing the main road, and avoid stretching to the higher end of the price range, since the lack of a nearby MRT station limits how far resale prices can run.
Unit mix
The SEN unit mix
| Type | Size (sq ft) | Units | From |
|---|---|---|---|
| 1 Bedroom | 452 sq ft | 10 | $993,900 |
| 2 Bedroom | 678–732 sq ft | — | $1,499,000 |
| 3 Bedroom | 872–1,109 sq ft | — | $1,936,000 |
| 3 Bedroom + Study (Prestige) | From 1,259 sq ft | — | $2,899,000 |
| 4 Bedroom + Study (Prestige) | 1,453 sq ft | 40 | $3,340,000 |
'From' prices are indicative preview prices (October 2025), according to EdgeProp; current prices may differ. Unit mix subject to the developer's confirmation.
Price list
The SEN price list
Prices and availability change every week. Leave your details and we'll send you the latest price list, with the units we'd shortlist.
| Unit type | Size (sq ft) | Price |
|---|---|---|
| 1 Bedroom | 452 sq ft | |
| 2 Bedroom | 678–732 sq ft | |
| 3 Bedroom | 872–1,109 sq ft | |
| 3 Bedroom + Study (Prestige) | From 1,259 sq ft | |
| 4 Bedroom + Study (Prestige) | 1,453 sq ft |
Floor plans
The SEN floor plans
Floor plans are shared on request, with our notes on layout efficiency and which stacks to look at first.
Request floor plans →Location
The SEN location
The SEN is at 230 Jalan Jurong Kechil, Singapore 598662.
- MRTBeauty World MRT (about 6 min by bus)
FAQ
Questions about The SEN
Where is The SEN?
230 Jalan Jurong Kechil, Singapore 598662, in District 21 (Bukit Timah).
Who is the developer?
Sustained Land, in a joint venture with Ho Lee Group and Greatview Development, through SL Capital (8) Pte Ltd.
How much of The SEN is sold?
About 80 units were sold over the launch weekend of 15 to 16 November 2025, according to EdgeProp. This is the latest figure we found from a news source. Ask us for current availability.
What is the expected completion?
Second quarter of 2029.
The SEN
Book a showflat viewing for The SEN
Tell us when suits you and we'll arrange your showflat viewing, with the latest availability and the units we'd still shortlist. No pressure, no spam.
Chat with us on WhatsAppReplies from David & Audrie’s team- David Ho · CEA R027577A · +65 8081 4311
- Audrie Poh · CEA R060879G · +65 8986 7678
Marketed by
- David Ho · CEA Reg. No. R027577A · +65 8081 4311
- Audrie Poh · CEA Reg. No. R060879G · +65 8986 7678
ERA Realty Network Pte Ltd · Estate Agent Licence L3002382K
This is an independent project information and enquiry page by David Ho and Audrie Poh, not the developer's official website. All information, images and plans are indicative, based on materials available at the time of writing, and subject to change and to the developer's final documents. Artist's impressions are for illustration only. Nothing here is an offer, invitation or contract. Registration does not guarantee unit availability. Please refer to the official sales documents before making any decision.