David & Audrie’s Framework for Buying with Clarity and Confidence

When it comes to buying a condo in Singapore, most people rush to new launches. Buyers fear missing out on investment opportunities if they don’t book on launch day, while sellers worry that holding onto units post-launch means missed opportunities.

Buyers fear missing out if they don’t book on launch day.
Sellers fear holding onto a unit too long after launch, thinking demand dries up.

But here’s the truth: post-launch units are often where the real opportunities lie.

🔹 The Buyer’s Fear: “Are Post-Launch Units Leftovers?”

There’s a common misconception that unsold units are the "rejects." In reality, many factors unrelated to unit quality slow down sales, such as market timing, cooling measures, rising interest rates, or even buyers overly focused on floor/facing stacks.

Maybe the launch coincided with new cooling measures.
Maybe interest rates spiked during balloting.
Maybe buyers over-fixated on facing/floor stacks.

And that’s why clarity is needed when looking at post launch units, not emotion.

📌 Case Study: The Couple Who Almost Overpaid

A couple lighting a piece of hundred dollar bill while holding matches and an ashtray

One couple we met almost jumped into a project at launch, until we pulled them out. By showing the analysis using our C.L.E.A.R framework, immediately, the couple dropped their ideas of acquiring this project and dived into a CCR that is only a 3 mins walk away — now their purchase is getting them great rental returns whilst waiting for the property value to reach the planned sell price worked out in the S.A.L.E.S framework.

With our C.L.E.A.R Framework™, we helped recalibrated their decision:

Clarified their true purpose (long-term investment, not emotional buy).
Listed units still available that matched their financial profile.
Evaluated ROI with lease reset disparity analysis.
Reinforced a walk-away price to avoid bidding emotionally.

👉 Outcome: already sitting on profit and a month later we advise clients not to buy this project .

🔹 How the C.L.E.A.R Framework™ Protects Buyers

At David & Audrie Properties, we apply the C.L.E.A.R Framework™ to guide our clients on post-launch units:

C – Clarify: Why do you want this unit? Stay, invest, or legacy?

L – List: Filter units logically, not emotionally.

E – Evaluate: ROI, break-even PSF, rental demand, and even lease reset disparity tools.

A – Align: Fit the purchase into your long-term W.A.T.E.R roadmap.

R – Reinforce: Define your walk-away price before stepping in.

👉 This is how we turn “leftover units” into hidden gems with potential upside.

🔹 The Seller’s Dilemma: “Will I Undersell My Unit?”

Post-launch sellers often panic if units don’t move fast. The fear? That their property is undesirable.

But underselling usually happens because of weak strategy, not weak property.

📌 Case Study: The Owner Who Thought His Unit Was Stuck

A stressed woman sitting in an office while pressing her temples as she looks at the documents on her table

An owner approached us after months of no traction on his listing. Other agents told him: “Your unit has too many objections — low floor, facing main road, not desirable.”

Instead of underselling, we applied our S.A.L.E.S Framework™:

Strategised his true reason for selling (upgrade to bigger space).
Analysed his expected proceeds and next step plan.
Listed the property with staging and a lifestyle narrative (highlighted convenience, rental appeal to young couples).
Executed a targeted funnel campaign with a signature video tour.
Secured the transaction smoothly, aligning his exit with his next purchase.

👉 Outcome: Unit sold within 5 weeks at 5% higher than nearby comparable sales, funding his upgrade without stress.

🔹 How the S.A.L.E.S Framework™ Protects Sellers

Here’s how we help owners of post-launch units sell right:

S – Strategise: Define the true reason for selling (upgrade, right-size, legacy).

A – Analyse: Benchmark against nearby launches + resale options.

L – List: Position the unit’s unique value, handle objections upfront.

E – Execute: Use our signature video tours & funnel marketing to target the right buyer pool.

S – Secure: Ensure smooth exit + next step (bridging, ABSD planning, proceeds roadmap).

👉 This ensures owners don’t just “sell a unit” — they exit strategically.

🔹 Why Post-Launch is Where We Thrive

Four stacks of coins placed on soil and arranged in a descending order with small plant sprouting above it

While many agents focus on launch-day hype, we specialize in the overlooked phase of post launch units — where clarity, not emotion, drives opportunity.

Buyers avoid costly mistakes with C.L.E.A.R.
Sellers avoid underselling with S.A.L.E.S.
Everyone moves closer to early retirement wealth with W.A.T.E.R.

That’s why our clients tread the property market without fear.

🔹 Special Invitation

This month, we’re offering 10 free consultations to help buyers and sellers navigate the market with confidence.

During these sessions, we’ll show you how to identify hidden gems in post-launch projects, help you avoid regret by setting and sticking to disciplined walk-away pricing, and sell your property strategically with a clear, actionable exit roadmap.

Whether you're buying or selling, this is your chance to make smarter, more informed decisions:

Identify hidden gems in post-launch projects.
Avoid regret with walk-away pricing discipline.
Sell strategically with a clear exit roadmap

📲 Don’t wait! WhatsApp us at 9067 1498 or 9172 8838 to secure your slot today!

✨ With David & Audrie, post-launch isn’t the end. It’s often the real beginning of your property wealth journey.

Why Post-Launch Condos Are the Hidden Gems of Singapore’s Property Market